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Using Your Nonprofit Organization's Newsletter To Generate Revenue
Today, as competition for resources is fierce, nonprofits have to look beyond traditional fundraising strategies, such as applying for grants and contracts. Although there are a number of ways to raise funds, the purpose of this article is to focus on generating revenue through your organization's newsletter. If you have a newsletter, but haven't used it to raise funds, this might be the perfect time to turn it into a revenue generating tool.
If you don't already publish a newsletter, consider developing one. It is a great tool to inform your clients, stakeholders, and the community as to what your organization is up to, including its programs and services, new or retiring staff members, funding sources, collaborative relationships,[url=http://www.sport.fr/smartphones/moncler.asp]moncler homme[/url], upcoming events, and other important news. In the past, newsletters were distributed via the regular mail system. However, with the advent of the electronic age and the omnipresence of computers, newsletters can be emailed to everyone on your list or in your database, saving you valuable time and money. Of course, the larger the ad, the higher the fee. Is it an individual, a corporation, or another nonprofit? Would you be willing to provide a discount to an individual or other nonprofit organization versus a "for profit" corporation, or not?
Once you develop your fee schedule, develop a simple, one page "newsletter advertisement fee handout" for potential advertisers. Make sure it is posted to your website, that your staff and board members are aware of it, and that the individual who answers the phones has access to it.
Don't forget to develop a disclaimer stating that your organization doesn't support or endorse any of the products or services being advertised. A disclaimer not only removes you from choosing which products or services you support or endorse, but it may provide legal protection as well.
Selling advertisement space in your newsletter will not be your top money maker, but it is one more method in which to generate additional revenue. Consider taking advantage of this opportunity, if you feel the effort will be worth the benefit.
If you want to make positive changes in your personal and/or professional life, and create the life you desire and deserve, then working with Executive Life Coach, Sharon L. Mikrut, is the solution. Although her specialty is in partnering with nonprofit executive directors and managers to maximize their resources in a competitive environment, she is passionate about working with all individuals committed to personal and/or professional growth. Sharon is also available to speak to your group, association or organization.

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However, China’s health authorities have ordered hospitals to stop injecting babies with hepatitis B vaccines from Biokangtai.
The ban might cause a shortage, Zhang told the Guangzhou-based Nanfang Daily, but parents in the city could buy imported vaccines as a replacement before other domestic product arrived.
His remarks came after a recent incident at sea.